I don’t enjoy shopping in store at Walmart. The trip is frustrating from beginning to end; from entering the parking lot, to navigating busy aisles, to long checkout lines. Simply put, it’s overcrowded, everywhere.
Enter Target. I have been to multiple Toronto area locations on weekdays and weekends. The result is the same: parking at front of store, empty aisles, and no checkout lines. Okay, this one time I had one customer ahead of me, but the cashier actually apologized for the wait! Wait? What wait? I even bring my 2 year old toddler in tow as it’s so empty she can run freely around the aisles! She does not accompany me to Walmart.
But let’s compare apple’s to apple’s shall we?
Food - Starbucks vs. McDonald’s
Upon entering (or exiting) I see a shiny beacon of hope, that I will get a much needed caffeine boost (and banana loaf for my toddler). I know some of you would actually prefer McDonald’s, but I’m a Starbucks addict so let’s chalk this win up to personal preference.
Shopping Carts – new vs. old
Target carts are so silky smooth that I can actually rest my open Starbucks coffee in it, without moving or spilling. Carts always appear clean, tidy and new. Walmart’s carts on the other hand, have seen better days. I seldom get one that doesn’t drive wonky, is clean, or doesn’t have garbage in it. Let’s just say, I wouldn’t rest an open coffee in one.
Aisle and Checkout – empty vs. crowded
Target’s aisle’s and checkout lines look quite similar: empty. And yes, this probably is not a good thing as it means people just aren’t shopping there. But until they do, this is the best kept mommy secret – productive, efficient, people free shopping with ability to bring kids in tow. No toddler meltdowns while waiting in a checkout line, as there is no line. No battles with kids to stay in the cart because aisles are just too crowded to run free; there are no people. As for Walmart, well it always looks like the photo below… enough said.
But prices are lower at Walmart you say?
I compared a few of my staple items and larger gift items at both Target and Walmart using regular everyday prices…
I saved $0.07 at Walmart. I saved 30 min at Target. You decide.
But Walmart is better than Target in another way…
I love shopping online at Walmart.ca. They have a strong eCommerce and digital presence that should be commended. They offer free shipping without minimums. I have ordered baby items online in the morning, and have received the package that same evening with a “thank you” enclosed. Target.ca has no eCommerce solution for its Canadian clients. The website has little meaningful value to consumers, apart from presenting its digital flyer.